Samsung Model Homes Case Study
Create video edit for an award entry of the BBH Singapore project "Model Homes" for Samsung.
Project Overview
Debuting in Indonesia and Thailand today and extending into Singapore, the campaign will launch on Instagram, augmented by a number of firsthand design diaries from the makers behind the room sets. It marks the first use of this new format which the agency developed to deliver engaging e-commerce through social media. BBH Singapore carefully planned how the content takes shoppers on a journey from initial inspiration through to action. The Samsung creative mimics the allure of a shop window through miniature room set designs, through to a showroom experience. Lastly, it replicates a smart and friendly shop assistant in selecting a final product tailored to each user as the content evolves.
Scope of Work
Project was submitted to the Creative Circle Awards (GONG), Association of Advertising & Marketing Singapore. A case study video using the multitude of assets and detailing the success of the campaign was created for the submission.
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