GOMO
Motion Design and Video Editing for a Telco Re-brand for Singtel in Singapore.
Project Overview
We made a brand and its family of 'gomos' that each speak to a direct user benefit! Singtel is Singapore’s largest telco. Its core customer base is made up of mature age groups with higher spending power, but the fight for young Singaporeans in the telco market has been intensifying. In 2018, not only were there 2 new hip, young and cool telcos that were hot with young Singaporeans, there were also signs that the industry was shifting its focus to a younger audience. We decided to commit to creating a new brand for greater flexibility in appealing to the younger audience without alienating the higher value customer base.
Scope of Work
Working with Senior Designer and a Junior Motion Designer the task was to create Motion design for a launch video, full character animation to show off each of the different user benefits.
Let's Work Together
I can listen and work with you whether you're seeking for a partner to help you develop your brand, explore new ideas, or just need someone to bounce ideas off of.
